€60 / hour
For focused tasks, reviews and flexible support. Complex Salesforce and automation work is typically €70–80/hour, depending on scope and responsibility.
FROM FIRST WORD TO FOLLOW-UPVILNIUS, LITHUANIA
Good marketing
starts with people.
Content, campaigns and customer journeys.
Carefully planned. Delivered hands-on.
I’m Maksim, a marketer with a background in journalism. I lead marketing projects from the first brief through implementation, launch and ongoing delivery.
CURIOUS MIND. PRACTICAL HANDS.SELECTED WORK / 01—04A little less theory.
A little less theory.
Here’s the work.
Four examples of the work: an SFMC relaunch, Pardot implementation, B2B marketing ownership and SaaS product communication.
ClassTrucks · Girteka Group
A fresh start for customer communication
Auditing an inherited SFMC setup and bringing key customer journeys back into operation.
Independent audit. Welcome relaunched.
ITG / Persistent Systems
A sign-up is just the beginning
Independent implementation of connected marketing processes within Salesforce client projects.
Forms, double opt-in, lists and automation.
Clarges Trading
One owner. From plan to execution
Independent marketing ownership across campaigns, content, sales materials and retail activation.
100+ campaigns. Content for 150+ brands.
devtodev
Make the complex feel clear
Turning input from product managers and engineers into news, newsletters and social content.
Product communication. Lead capture launched.START WITH WHAT YOU NEEDSomething to say.
Something to say.
Something to solve.
Marketing projects from brief to launch, CRM implementations and ongoing support, led independently or as part of your team.
01“We need someone to own it.”
End-to-end marketing ownership: research, priorities and planning, followed by campaigns, content, sales materials and launch or trade-show communication.
The work continues after launch with campaign delivery, content updates and coordination across Sales, suppliers and other contributors.
See the FMCG marketing case ↗02“Our CRM could do more.”
Complex CRM and marketing automation implementations: investigating data flows, connecting lead capture with subscription processes, and configuring segmentation, journeys and follow-up communication.
Hands-on work with Salesforce Marketing Cloud, Pardot / Account Engagement and Mailchimp. I can own the marketing implementation independently or work with your CRM, development and project teams through configuration, testing, launch and ongoing support.
See the Salesforce implementation case ↗03“It’s useful. Let’s explain it.”
Product news, newsletters, landing pages and sales materials, developed from conversations with the people who know the product.
Technical input becomes an explanation suited to the reader, with adaptations for email and social when needed.
See the SaaS content case ↗01
Get to the heart of it
Good questions, careful research and conversations with the people who know the product. Understanding comes before the headline.
02
Make it clear
The useful point comes first. Technical detail and business context are shaped around what the reader needs to understand, decide or do.
03
See it through
Research, planning, implementation and launch are connected parts of the same project. Campaign delivery, content updates and ongoing support keep the work moving after launch.
HELLO, I’M MAKSIMA marketer who writes.
A writer who gets things moving.
A writer who gets things moving.
Curiosity first.
Clarity follows.
I’ve always liked getting to the bottom of things. Journalism gave that curiosity a professional discipline: understanding audiences, investigating unfamiliar subjects, asking better questions and checking assumptions.
That approach has taken me into B2B and B2C marketing: running campaigns, rebuilding SFMC communication, implementing Pardot processes and writing about technical products.
I take on complex CRM integration and marketing automation projects, working independently or alongside in-house and delivery teams. The work connects data, platform configuration and customer communication, from initial investigation to implementation and launch.
My experience spans SaaS analytics, financial services, FMCG distribution, commercial vehicles, pharmaceuticals, manufacturing and publishing. Projects have supported audiences in Switzerland, the Baltics and other European markets, as well as the Caucasus and Central Asia.
The message matters. So does what it helps someone understand, decide or do.
Content & communicationMarketing ownershipCRM & automation
More about my background ↗FEES & WORKING TOGETHERA clear scope.
A clear scope.
An agreed price.
Start with the task. We’ll agree the deliverables, timing and budget before work begins.
One scope. One fee.
A fixed fee after reviewing the brief, systems and dependencies. The proposal sets out deliverables, milestones and included revision rounds. Additional work is agreed separately.
Room for regular work
A monthly scope and agreed workload for campaigns, content or CRM support. A rate of €50–55/hour may be available for a guaranteed, recurring volume of work.
Estimates include research, planning, implementation, testing and coordination as required by the task. Software licences, advertising spend and external suppliers are quoted separately where needed. Any applicable VAT and payment terms will be stated in the proposal.
Discuss the scope ↗You’ll speak directly with meFrom the first question through to delivery.
We agree the details firstScope, fee and timing before work begins.
Based in VilniusWorking remotely across markets.
LET’S START WITH YOUR TASKTell me what
Tell me what
you’re working on
A campaign to launch, a customer journey to improve, or a product that needs a clearer story. A few lines about your business, the task and any deadline are enough to begin.
WHAT HAPPENS NEXT
I’ll read your message, ask any questions and suggest a practical next step. Projects, ongoing collaboration and employment enquiries are all welcome.